CHANCE JOHNSON
Marketing Professional
AMBITIONS
I'm an efficiency focused professional with multi-faceted experience in complex, time-sensitive organizations. A resourceful quick study who readily embraces and masters new systems and procedures; appreciated by colleagues and managers for commitment to service and excellence in all endeavours. I harness a meticulous attention to detail, excellent time management, and organizational skills to ensure the delivery of top quality results within tight deadlines. Possessing a massive drive to uphold brand standards. Equally effective working independently, or as part of a goal-oriented team. Currently working in Medical Technology with specializations in eCommerce bootstrapping, brand building, social media, design, project management, team building, and digital content creation/curation. Willingness to relocate and ability to travel internationally if required.
I'm always interested in opportunities where I can help lay a foundation, develop a strong team, and make an impact for the greater good. With my strong skill set and relevant experience, I believe I can bring out of the box, creative ideas, and inventive solutions to any challenge.
CHANCE JOHNSON
PROFESSIONAL HISTORY
Jobs I've Had, The Roles & Responsibilities
Independent Consultant
Chance Developments
April 2015 - Current
Consulting services for various Calgary and area small and medium sized business. Specializing in, but not limited to: eCommerce, Brand Building, Social Media, Search, Biz Dev, Digital Content, Design, as well as Brick & Mortar Retail. I'm currently taking clients, so get in touch and lets talk shop over a cup of coffee.
Head of Marketing
DCSG
June 2020 - November 2020
For a brief time I oversaw all of the marketing needs for the DCSG group of companies that included a well established Calgary pub, the city's largest catering company, two market fresh delivery websites, and a newly established Virtual Reality franchise with a lounge. I handled most aspects of the company's marketing including: social, design, strategy, and execution. Both in the digital and traditional realms.
Manager of Marketing
& Technology
Supreme Men's Wear Ltd.
April 2016 - February 2017
At Supreme I oversaw and developed all forms of both digital and traditional marketing. I was the liaison for media partners such as The Calgary Flames, and Rogers Media, and even helped develop an entire revamp of the POS and Inventory control system. Also on occasion getting my hands dirty with clients on the sales floor.
Youtube Content Creator
The Canadian Arcade
January 2016 - Current
I co-host, write, produce, edit, and maintain a popular YouTube channel for the classic coin-op arcade community. Along with helping manage all digital and social media aspects of the channel. With a worldwide fan base of over 13,000 subscribers and growing, our aim is to educate, entertain, and above all help preserve the history of the golden age of arcade gaming
Marketing & Content Creation
Kaizen Automotive
October 2018 - June 2020
As a member of the Kaizen Marketing Team I focused primarily on the creation of audio, video, and written content for advertisements, as well as planning and execution of promotions and special events. Day to day I mostly worked on location alongside sales staff across all of Kaizen's properties.
Marketing Content
Coordinator
FGL Sports Ltd.
August 2012 - April 2015
Starting off on the eComm team, I was in charge of all content pertaining to the hard goods categories for SportChek
and Atmosphere across the country.
I developed the company standards for all in-house content collection, creation, and organization, those of which are still used to this day. I also served as the company Digital Asset System Admin, and helped develop the content management system for the 2015, $15 million eComm platform refresh.
Marketing & Biz Dev
ShareSmart
October 2020 - July 2021
Consulting at ShareSmart found me wearing a variety of hats and overseeing a many aspects of the business. From team management, copywriting, design, strategy, business development, and project development across their entire platform. My work wass instrumental in their goal to help revolutionize the world of digital healthcare. I helped lead a team of brilliant developers and creatives, ushering in the future of medicine to the masses in a post pandemic world.
Television Show Co-Host
"Scaled" on Animal Planet
May 2018 - October 2018
As a member of the on screen cast, I facilitated the position of "Shop Technician" for the TV show "Scaled". Showcased in ten, one hour episodes across a single season. I was responsible for the design and construction of many of the projects showcased in each episode.
Trainer & Technician
Apple inc.
July 2010 - August 2012
Educating hundreds of students in thousands of one-on-one and group sessions, I learned to use the socratic method of instruction to help foster a strong understanding of Apple products and services. Doubling as a service technician for mobile devices, I used empathy and alignment to help repair the relationships customers had with their products and the company. I worked alongside the Business team
to help cultivate leads and assist Apple Joint Venture clients.
For my complete resume including references, and volunteer work, get in touch and I'll gladly send you a copy.
SKILLS
The Tools I Have On My Wall
COMMUNICATION:
Strong written and verbal communication skills. I understand and manage needs and expectations of multiple stakeholders to develop effective solutions. I'm able to successfully communicate with diverse groups and stakeholders, including vendors, customers, and employees. A strong understanding of brand strategy demonstrated by development and deployment of improved company-wide content standards. Demonstrated proficiency in socratic method instructional style. Substantial blogging, social media management, eCommunity management, and vlogging experience.
DIGITAL MARKETING:
Proficient in eComm development and maintenance. Strong understanding of digital content creation and curation. Thorough understanding and skills to implement the pick/pack/ship process for eCommerce. Email marketing experience with platforms such as MailChimp and Campaign Monitor. Strong Social Media background, (all the major platforms) including proficiency with analytical analysis, content creation, building out digital presence for brands.
DESIGN:
Ran a successful graphic design business for 12 years. Over 15 years total experience working with Adobe/Apple products to develop and produce digital and print content. Promotional and consumer product design and manufacturing skills and experience. A keen sense of layout aesthetics which creates eye-catching, concise, and effective design. Published work in major Canadian print magazines. Development of many brand images for small and medium business.
TECHNOLOGY:
Microsoft Office (PC/Mac). Apple iWork/iLife/iOS Certified. Fluent in Windows, MacOS, and iOS operating systems. Mechanical and electronic aptitude. Tech savvy and up-to-date with consumer electronics and trends. Solid understanding of Apple Final Cut Pro X, Adobe Photoshop/illustrator, and Microsoft Office. Advanced restoration and maintenance skills of classic and modern coin-op games and machines.
PROJECT COORDINATION:
Ability to coordinate and fulfill project requirements and prioritize outcomes for on-time, on- budget project delivery. Strong knowledge of stakeholder relationship management. Proficient in implementing short-and- long term project plans. Able to conceive, plan, and execute a project while problem solving and learning on the fly. Creative, driven, and disciplined approach to projects with emphasis on process optimization. Experience with concerts and event production, setup, and security. Able to manage and maintain both budgets and promotional calendars.
RETAIL:
Strong understanding of both eCommerce and brick and mortar retail sales, merchandising, and customer interaction. Able to deal with complex customer issues. Extensive sales and customer service experience honed over 10 years with multiple companies, products and services. Track record of exceeding sales targets proven by ranking in the top 10% of sales associates in Western Canada. Multiple awards and recognition for being the top Sales Associate, district-wide, for various company metrics. Corporate retail marketing experience with a number of major Canadian national brands.
Have questions? Drop me a line
Red Deer College
2003 - 2005
Technical Theatre Studies, General Studies
My traditional education was in attendance at Red Deer College in Red Deer, Alberta. There I learned of all facets of theatre arts including: set design, prop making, colour theory, stage lighting, construction, welding, stage management, and audio production. In my time there I managed to take a myriad of extra courses including introductory business and philosophy classes.
For the most part I'm self educated. Always with an eye for design, I taught myself video editing, production, graphic arts, photography, and web design. Most of my marketing skills come from real world experience at top brands and just a general interest on what makes things tick. I easily learn new platforms and workflows then quickly develop ways to educate others in a simple manor, and then make attempts to increase efficiency. I figure if you can make work easier you can do more of it.
My specialties have become digital content creation, most areas of eCommerce, social media management, branding, and ad campaign creation. I've written the standards for content creation and organization still used at a handful of big name retail chains in Canada.
EDUCATIONAL EXPERIENCE
Where I Learned My Craft
FORMER CLIENTS
Some of the People I've Worked With
Cornel's World
Terrariums & Woodworking
Website, Branding, & Content
Working with a major Hollywood production company on an impending Reality Television series, Cornel's World was in need of a new website, content, and solidification of their brand across all forms of digital marketing and social media. They also required integration and rebranding of their legacy eCommerce platform.
Supreme
Men's Fashions & Footwear
Website, Branding, Digital, Print, & Radio
Supreme was the full package: Branded products, social media strategy, print ads, digital content, radio ad production, in-store signage, a whole new website, and much, much more. A second brand was also developed for online sales, as well as new strategies for client data interaction, and POS technologies to bring Supreme into the modern age.
Kerry Design & Co.
Irish Dance Dresses
Branding & Advertisements
Out of the basement and into a legit shop, Kerry Designs needed a new corporate logo and branding. Working with the owners I helped to develop
fresh brand standards that spoke to the luxury product they create. Some graphics work and a few print ads for publication were also produced.
PORTFOLIO
Samples of the Work I've Done
INTERESTS
Hobbies, Passions, & Pastimes
Arcade Restoration, Design, & Gaming
In a random encounter with a Facebook ad selling pre-made, modern arcade cabinets, it had been suggested by a friend that I should "build my own". What started as an effort to prove wrong those who said i'd never complete it has now developed into collecting, restoring, and documenting all things coin-op related. My collection of games mainly encompasses rare titles with a focus on titles from Nintendo and Williams, circa the early 1980's. I am also responsible for creating one of the most copied cabinet designs of the recent DIY arcade era.
YouTube Content
I've been making video content for as long as i've been able to hold up a camera. So a couple years ago I combined that with my love of arcade gaming to co-develop and co-produce The Canadian Arcade. In an effort to give a little back to the hobby we are dedicated to sharing knowledge and preserving gaming history, plus getting into a little trouble and learning things the hard way as we go.
Formula 1
It has been said that I bleed McLaren orange. A dedicated fan of motorsport in general, some of my earliest memories involve watching Senna and Fittipaldi set fastest laps and win races. Usually a vacation for me is purposefully aligned in a way so that it coincides with a Grand Prix or some sort of racing heritage site. Race weekends at home are ideally filled with hours of event coverage provided by European broadcasters and pundits.
Competition Paintball
Since 2000 I've been actively involved in almost every aspect of paintball. From playing (and winning) in the highest levels of competition in Canada, to coaching and developing teams and players. Starting in junior high I founded my own online paintball business to provide equipment to my friends in an effort to fund a growing addiction to the sport. Competing has taken me all over North America and introduced me to all sorts of life long friends. I've even been immortalized as a playable character in Activision's NPPL Paintball 2009 for xBox 360, Playstation, and the Nintendo Wii.
Sportting Clays
Something new that has recently taken up a chunk of my spare time is the sport of clay shooting. Growing up in rural Alberta there was never a firearm out of reach. Over the course of the pandemic I decided to learn as much as I could about the growing sport of clay shooting, even becoming a member of the premier facility for it in all of Canada. Golf with shotguns. It's something that requires quick thinking, focus, and a lot of discipline.
LET'S CONNECT
